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Rubik’s Cube blow

Rubik’s Cube has lost the right to a trade mark in the EU.

The General Court of the European Union cancelled the EU trade mark consisting of the shape of the brightly-coloured puzzle.

It had been registered as a trade mark in 1999.

In its ruling it said: “Given that the essential characteristics of that shape are necessary to obtain the technical result consisting of the rotating capability of that product, that shape could not be registered as an EU trade mark.”

That explanation seems as puzzling as the cube itself.

It was invented back in 1974 by Hungarian sculptor Erno Rubik but the solution has ever since evaded your fat-fingered correspondent.

source: https://www.bbc.com/news/topics/c9r9m51ne18t/rubiks-cube

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